Partners: Cycle Lab
Cycle Lab is a leisure and professional cycling business with five stores across the country. It offers a broad variety of cycling equipment as well as a service centre. Cycle Lab SuperCycling Club powered by Toyota is the largest cycling club in South Africa with over 4 000 members who meet for cycling events on a regular basis.
Website: http://www.cyclelab.com
Sagitta has undertaken a Cycle Lab brand review with the aim of extracting more value for the brand through integration of the stores and the club into one brand, one business and one team.